Those “pings” on your smartphone are hotter than ever. Push marketing channels are evergreen and will come to the rescue even when your analysts complain about how email is not working anymore and how open rates are plummeting. Push-based communication is one of the most valuable weapons in the Marketer’s arsenal.
As a performance marketing agency, we don’t just go with the change—we stay on our toes and evolve with new technology to grab hold of new opportunities. We forayed into the Push Notification territory which is still unchartered to many. By integrating user information and behavior on tools with CRM systems, we decode the buyer’s journey and behavioral patterns from their mobile usage. This Multi-channel integrated approach provides a more holistic opportunity to personalize the buying process for prospects or lead.
The sweet spot of B2B marketing lies in a highly focused and segmented approach to push notifications. Rightful labs strives to personalize content and communications with our pioneering technologies. Using mobile device data, Rightful Labs targets its activity according to prospects, leads, and customers in a particular location. With geo-location technology, it’s possible to send targeted information to individuals, which gives the best possible user experience.
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